Maui Surfer Honey Natural Sunscreen

A Maui-born sunscreen made for the ocean lifestyle

In 2014, founder Dennis Bell created Maui Surfer Honey Natural Sunscreen SPF 30-not as a mass-market product, but as something personal. Developed here on Maui, it was inspired by long days in the sun, saltwater sessions, and the need for a truly reef-safe sunscreen that could perform in real ocean conditions.

It also carries a subtle, natural orange-vanilla scent-warm, clean, and unmistakably island-inspired. It’s something customers notice right away and often fall in love with.

At the time, our focus was on growing our other brand, “Hawaiian Classic Perfumes,” so Maui Surfer Honey remained under the radar. But over time, something meaningful happened:

People found it.
Used it.
And kept coming back for it.

In 2023, both InStyle and Travel + Leisure gave the product glowing, unsolicited reviews—no paid ads, no PR push. Just a product that speaks for itself.

The Environmental Working Group has consistently rated Maui Surfer Honey among the safest sunscreens on the market.

Why It Belongs in Your Shop

Maui Surfer Honey isn’t trying to compete with big sunscreen brands—and you won’t find it in big box stores. It lives in a different lane.

It resonates with customers who are looking for something real, local, and effective—making it a natural fit for specialty retail spaces like yours.

What makes it stand out:

• Ocean-Tested – Built for surfers, paddlers, and ocean lovers who need protection that holds up in real conditions

• Rooted in Maui – Not just in name, but in spirit—visitors connect with it, locals trust it

• Signature Scent – A subtle orange-vanilla fragrance that’s fresh, warm, and instantly evokes the island lifestyle

• Authentic Growth – Driven by word of mouth, not marketing budgets

• Premium, Yet Purposeful – A product customers feel good about buying and using

• Reef-Conscious – Aligned with ocean values and meets Hawaiʻi reef-safe standards

• Retail-Friendly – Clean, compact display that complements boutique environments