{"product_id":"maui-surfer-honey-natural-sunscreen","title":"Maui Surfer Honey Natural Sunscreen","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA Maui-born sunscreen made for the ocean lifestyle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 2014, founder Dennis Bell created Maui Surfer Honey Natural Sunscreen SPF 30-not as a mass-market product, but as something personal. Developed here on Maui, it was inspired by long days in the sun, saltwater sessions, and the need for a truly reef-safe sunscreen that could perform in real ocean conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt also carries a subtle, natural orange-vanilla scent-warm, clean, and unmistakably island-inspired. It’s something customers notice right away and often fall in love with.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the time, our focus was on growing our other brand, “Hawaiian Classic Perfumes,” so Maui Surfer Honey remained under the radar. But over time, something meaningful happened:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePeople found it.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eUsed it.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eAnd kept coming back for it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 2023, both \u003c\/span\u003e\u003cspan\u003eInStyle\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eTravel + Leisure\u003c\/span\u003e\u003cspan\u003e gave the product glowing, unsolicited reviews—no paid ads, no PR push. Just a product that speaks for itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Environmental Working Group has consistently rated Maui Surfer Honey among the safest sunscreens on the market.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy It Belongs in Your Shop\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMaui Surfer Honey isn’t trying to compete with big sunscreen brands—and you won’t find it in big box stores. It lives in a different lane.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt resonates with customers who are looking for something real, local, and effective—making it a natural fit for specialty retail spaces like yours.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat makes it stand out:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eOcean-Tested\u003c\/span\u003e\u003cspan\u003e – Built for surfers, paddlers, and ocean lovers who need protection that holds up in real conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRooted in Maui\u003c\/span\u003e\u003cspan\u003e – Not just in name, but in spirit—visitors connect with it, locals trust it\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSignature Scent\u003c\/span\u003e\u003cspan\u003e – A subtle orange-vanilla fragrance that’s fresh, warm, and instantly evokes the island lifestyle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAuthentic Growth\u003c\/span\u003e\u003cspan\u003e – Driven by word of mouth, not marketing budgets\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePremium, Yet Purposeful\u003c\/span\u003e\u003cspan\u003e – A product customers feel good about buying and using\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eReef-Conscious\u003c\/span\u003e\u003cspan\u003e – Aligned with ocean values and meets Hawaiʻi reef-safe standards\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRetail-Friendly\u003c\/span\u003e\u003cspan\u003e – Clean, compact display that complements boutique environments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Maui Surfer Honey","offers":[{"title":"Default Title","offer_id":53459705004311,"sku":"MSH-TUBE","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/6302\/9271\/files\/1-_pack_MSH_copy_2.png?v=1780190606","url":"https:\/\/saloonsurf.com\/products\/maui-surfer-honey-natural-sunscreen","provider":"SALOON SURF","version":"1.0","type":"link"}